Senior Manager/Associate Director, Commercial Insight & Analytics

Sepracor  - Marlborough, MA
Friday, March 12, 2010

As part of the Analytic Business Unit, provide strategic analysis to Sepracor’s portfolio products and act as the key liaison between functional areas of Commercial Analytics and the rest of the Commercial organization.

1. Utilization of the following analytic/business intelligence tools to provide strategic, actionable insights:
• Primary and secondary market research
• Competitive intelligence
• Long term product forecasting
• Performance trending
• Promotional activity measurement
• Managed care analytics

2. Provide analytical support to other functions within Commercial Analytics in implementation:
• Sales force targeting/alignment
• Short term forecasting and quota setting
• Promotional response analytics
• Financial modeling
• Market / product performance tracking / reporting

3. Partner and consult with the commercial organization on key strategic decisions:
• Resource allocation planning
• Life cycle management
• Short-term brand development
• Mid to long term strategic planning
Essential Functions • Primary market research design and implementation – quantitative
• Primary market research design and implementation – qualitative
• Competitive intelligence design and implementation
• Research/analytics project planning
• Research/analytics budget management
• Marketing/business consulting
• Health care secondary audit data applications (i.e. IMS, WK and SDI)
• Managed care data applications
• Quantitative statistical analysis
• Promotional activity tracking
• Patient-level data applications
• Utilization of analytic software (Excel-advanced, Access, SAS, etc.)
• Presentation deck development
Minimum education requirements Bachelors
Experience required 3 - 5 Years
Knowledge & skills (general and technical) • Ability to balance Business/Product objectives with appropriate research methodologies.
• Ability to think critically, strategically and analytically.
• Flexibility for changing priorities.
• Excellent communication and presentation skills.
• Manage multiple projects simultaneously.
• Create and manage analytics plans and budgets
• Ability to perform autonomously
• Ability to mentor others in areas of functional expertise
Confidential Data All information (written, verbal, electronic, etc.) that an employee encounters while working at Sepracor is considered confidential.
Compliance Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sepracor are carried out with the "best" industry practices and the highest ethical standards.
Mental/Physical Requirements Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

Marlborough, MA

Marlborough, Massachusetts



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