Sepracor
-
Marlborough,
MA
Reporting directly to the Vice President, Marketing, the Director/Senior Director, Lurasidone Marketing will be responsible for defining and delivering a product marketing strategy that combines a deep understanding of the atypical antipsychotic competitive market landscape.
This individual must possess a strong product sensibility as well as a mastery of marketing fundamentals, in order to successfully champion the needs of the product launch and define a sustainable product position and strategies to own and deliver against generic competition.
Responsibilities will include market and user segmentation, business case development for new product and market opportunities, product positioning, competitive intelligence, & defining and tracking product and business success metrics.
This position requires an individual that can work closely and collaboratively with a cross-functional team that includes product management, research, public relations, medical, business development, central marketing, sales, analytics and finance.
Essential Functions Directly manage a team of product marketing managers and coordinate with management colleagues across organizations.
Business case development for new product opportunities or market entry strategies.
Establish sustainable, differentiated, ownable product positioning for atypical antipsychotic, that ladder up to corporate brand positioning.
Define global and regional product and segment specific research to understand the competitive landscape, customer segmentation, and customer satisfaction drivers.
Develop market-specific problem statements, use scenarios, business cases, & market research, sharing results and recommendations with senior leadership to facilitate definition of a product roadmap that delivers against a unique and differentiated market position.
Define product launch readiness and success metrics in coordination with cross organizational stakeholders.
Minimum education requirements Bachelors
Experience required 7 - 10 Years
Knowledge & skills (general and technical) 7-10 years of business experience, with minimum 3-5 years product marketing experience (new product launch or major line extension) with schizophrenia drugs.
Prior successful field sales / sales management experience with antipsychotics.
Track record of influencing the product development process through customer insights, and the ability to translate user needs into product requirements and marketing strategies.
Proven success in a fast-paced, cross-functional work environment. Ability to thrive in a dynamic, rapidly changing and highly competitive industry.
Leadership / people management - ability to grow and develop senior managers, quickly build and enrich relationships with peers across the organization.
Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into customer insights.
Ability to understand and interpret a complex competitive landscape and effectively prioritize the projects that will deliver the greatest impact on objectives.
Excellent organizational, presentation and writing skills and ability to successfully interact across functions and at all levels of an organization.
Confidential Data All information (written, verbal, electronic, etc.) that an employee encounters while working at Sepracor is considered confidential.
Compliance Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sepracor are carried out with the "best" industry practices and the highest ethical standards.
Mental/Physical Requirements Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
Marlborough, MA
Marlborough, Massachusetts
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